Resources

Help guides and articles for your catering business.

Enquiry Forms

Create beautiful enquiry forms that capture event details from prospective customers, or a simple contact page for general enquiries.

What Are Enquiry Forms?

Enquiry forms are public-facing questionnaires that capture event details from prospective customers. When submitted, the enquiry arrives in Puree with all the details neatly organised and ready for you to follow up. You can choose from three different form styles depending on your needs.

Form Styles

Each enquiry form has a form style that controls how questions are presented to customers. You choose the style when creating or editing a form.

Slider (Default)

The slider style presents one question at a time in a clean, focused layout β€” similar to Typeform. Customers progress through the form step by step with a progress bar showing how far they've come. This is ideal for longer event enquiry forms where you want high completion rates.

Classic

The classic style displays all questions on a single page in a traditional form layout. Customers can see every field at once and fill them in any order. This works well for shorter forms or when customers prefer to see all the questions upfront.

Contact Us

The contact style creates a simple contact page with a streamlined set of questions (name, email, phone, company, and a message field) alongside a sidebar displaying your business contact details. This is perfect for a general "Contact Us" page on your website.

When you select the contact style, additional fields appear in the form settings:

  • Phone number β€” displayed with a clickable call link
  • Email address β€” displayed with a clickable email link
  • Address β€” your business address
  • Extra info β€” additional details like opening hours or response times

These details appear in a sidebar next to the form so customers can reach you directly if they prefer.

Creating an Enquiry Form

Navigate to Online β†’ Enquiry Forms and click New Enquiry Form. Give it a name (e.g. "Wedding Enquiry" or "Contact Us"), choose a form style, set a URL slug, and optionally upload your logo and set a primary colour to match your branding.

You can create multiple enquiry forms for different purposes β€” for example, a slider form for weddings, a classic form for corporate events, and a contact form for general enquiries.

Default Questions

Every new enquiry form comes with a set of default questions covering the essentials:

  • Event date β€” When the event is happening
  • Event type β€” Linked to your event types (e.g. Wedding, Corporate, Birthday)
  • Guest count β€” Expected number of guests
  • Start time and location β€” Event logistics
  • Catering preferences β€” Duration, crockery, beverages, staff requirements
  • Budget range β€” Per-person budget
  • Contact details β€” Name, company, phone, and email

Customising Questions

From the edit page, you can fully customise the form:

  • Enable or disable β€” Toggle individual questions on or off without deleting them
  • Reorder β€” Drag questions into your preferred sequence
  • Edit labels and help text β€” Change the wording to suit your style
  • Add new questions β€” Create custom questions with various types: text, email, phone, number, date, time, select, multi-select, textarea, and range
  • Set required fields β€” Mark questions as mandatory or optional

System questions (event date, event type, guest count, name, phone, email) can be disabled but not deleted, ensuring you always capture the core information.

Event Types

The event type question is linked to your account's event types. Navigate to Online β†’ Event Types to manage the options your customers see (e.g. Wedding, Corporate Function, Birthday Party). You can add, rename, reorder, and deactivate event types as needed.

Welcome and Thank You Messages

Each form supports a welcome message that appears before the first question and a thank you message shown after submission. Both support rich text formatting so you can include links, formatting, and personalised messaging.

Branding

Customise the form's appearance with your logo and a primary colour. The primary colour is applied to buttons, progress bars, and interactive elements so the form feels like an extension of your brand.

Sharing the Link

Each enquiry form has a unique public URL that you can share on your website, social media, or in email campaigns. The URL includes your business name and the form's slug (e.g. /e/your-business/wedding).

Managing Enquiries

When a customer submits an enquiry, it appears under Online β†’ Enquiries. Each enquiry shows the customer's contact details, event information, and all their responses. You can:

  • Review β€” Mark enquiries as reviewed once you've read them
  • Convert to quote β€” Turn an enquiry into a full quote with one click, pre-filling the customer details and event date
  • Archive β€” Move old or irrelevant enquiries out of your active list
  • Restore β€” Bring archived enquiries back if needed

Enquiry Forms vs Online Order Forms

It's worth understanding the difference between enquiry forms and online order forms, as they serve different purposes:

  • Enquiry forms simply capture information from the customer. Once submitted, you receive the enquiry and then manually create a quote based on the details provided.
  • Online order forms allow the customer to select items and place an order directly, which automatically creates a quote in Puree.

Enquiry forms are ideal for bespoke events (weddings, corporate functions) where the quote needs to be tailored. Online order forms are better suited to repeat corporate customers who know what they want and can order directly.

Tips

  • Use the slider style for longer event enquiry forms β€” the one-at-a-time approach keeps completion rates high
  • Use the classic style for shorter forms where customers benefit from seeing all fields at once
  • Use the contact style for a general "Contact Us" page on your website
  • Keep forms focused β€” fewer, well-chosen questions get better completion rates than long forms
  • Use the welcome message to set expectations about response times
  • Create separate forms for different event types so you can ask more targeted questions
  • Review and convert enquiries promptly β€” speed of response matters when customers are comparing caterers
  • Customise the primary colour to match your brand for a professional, cohesive experience